
Owen (Woohyung Seol)
Founder & CEO
Led hybrid system (HSG) development as a PO at Hyundai Motor and planned HEV/EV content for its YouTube channel.
Previously · Hyundai Motor
TEAM
We build smaxh in Seoul and New York.

PEOPLE
Meet three of the people leading smaxh (Oct 2026).

Founder & CEO
Led hybrid system (HSG) development as a PO at Hyundai Motor and planned HEV/EV content for its YouTube channel.
Previously · Hyundai Motor

Business Lead
Spent 10 years on brand strategy at Hyundai Card and led the launch and marketing of the DIVE app.
Previously · Hyundai Card · Hyundai Capital · Stage Five

Tech Lead
Led global product development at ARTUE. Works across front end, back end and DevOps.
Previously · ARTUE · viewee.ai · healthport
FOUNDER
“We’re taking the traditional clubhouse online
and bringing it to new cities.”Owen left Hyundai Motor to start smaxh in February 2022. Now he’s building the clubhouse in Seoul and New York.
CAREERS
We’re looking for teammates in Seoul and New York. See open roles on our careers page.
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